The latest campaign by Tipp-Ex is making great use of the Youtube interface by letting the actions being decided by the users. You will tell me this is not new and I agree, but what’s original is the use of the interface itself.
You start watching a video of 2 hunters camping when suddenly a bear turns up. You are given the choice of shooting the bear or not, and there I immediately thought, another video chain based on user’s choices.
But then, the second video will surprise you as the hunter grabs the tipp-ex from the ad in the MREC banner next to the Youtube video player and delete the title of the video leaving you the choice to type pretty much anything you want in the title left blank: “A hunter ___________ a bear”.
I think that’s the funniest part of the campaign, try to discover the various scenarios the creatives have filmed. They must have spent quite a bit of time filming in that forest as the options seem to be endless.
You will come across a “Error #404″ message when your word does not reach a result, but I’m sure you will crack up laughing quite a few times.
Going through this year winner at the Cannes Lions awards, a few campaigns particularly grabbed my attention… I’m sharing one today but more might come in the next few days…
I particularly liked the “Grab Zizi” campaign ran by TBWA Paris for Aides (the French charity association against Aids) for their rich media execution.
“Zizi” in French is the kid’s most used term for “penis”, the kind of word you would hear in the school yard but it’s also a very common term used by parents as it has something fun in its pronunciation and no one would perceive it as offensive.
This is exactly the way TBWA have executed the expandable banners, using some kind of drawing that animate on the page which reminds you the kind of page you used to write on at school.
Anyway, I will let you watch the video as I would not like to make that post offensive by starting some kind of descriptions when image can surely do better than my words can… check it out:
TBWA and Aides won the Cannes Gold Lion in the category “Banners and other rich media”, so congratulation to them. If you want to check more of the creative campaigns who performed at the Cannes Lions this year, check the winner list.
Today is the first day of the UN Conference about Global Warming in Copenhagen. This event has been very much discussed for a very long time and I wanted to congratulate WWF for their much appreciated initiative in launching a campaign dedicated to show to the world richest countries’ ministers and head of state how much people expect from this summit.
The Earth Hour campaign is based on the simple idea of giving the opportunity to people to vote for earth against global warming. This campaigns includes a various number of online tools you can use to have your say being heard by the decision makers currently meeting in Copenhagen. Whether you use a button, a banner a widget, a simple emoticon or even a poster, you are being given the opportunity to vote.
One of those tools is an iphone application which has been developed by Holler Sydney, my employer. The iphone app is based on the concept of the dynamo that creates green energy. Within the application, you have to turn the dynamo on the touch screen of your iphone and if you turn it fast enough you will be given the opportunity to send your vote to Copenhagen. You can even follow your vote traveling across the world till reaching Copenhagen. The app is free, simple to use, fun and very well done. If you have an iphone, just launch an app search with the name VOTE EARTH and you will find it.
Below is the video done by Holler to explain the thinking behind this app. Enjoy the video, and please spread this as wide as you can!
Even if I usually prefer Guinness print ads than TV ads, I wanted to share the latest Guinness TV ad created by BBDO. The video shows the journey of a pint of Guinness across a suburb till a “bold” employee in a middle of a salary negotiation with his new boss…
The annual Google Zeitgest report which reveals the latest results of Google Search Terms for 2009 is now available on Google Zeitgest.
Amazingly, Google is the 6th most popular search term in Google which doesn’t make any sense to me. If you are already on Google why are you looking for the Google ??? anyone can explain ???
With no surprise, Michael Jackson has been top of the search for the category “Celebrities” and for search associated with the term “Dead”.
On the “Fastest Rising” category, Australians have shown their interest in HD TV … for the joy of One HD. Twitter confirms its great expansion in 2009 by taking the second rank of the “Fastest Rising” search term.
Surprisingly, in the category “break up”, Telstra takes the second term the most associated with “break up”, behind Oasis but ahead of various other artists…
Adidas have just launched a very cool website around the launch of the new German football jersey.
They have done an amazing work, stunning development and excellent script. The idea is about the “Mannschaft” (German football team) which has lost its identity and the only way to recover it is to win the 3 historic finals that gave them their 3 world titles in 1954, 1974 and 1990.
The epic journey you experience by playing the 3 matches is amazingly well done and very enjoyable… it’s not very hard to win a match which makes you want to progress further and you complete the 3 matches in less than 10 minutes which is really important if you want to avoid a huge abandon rate.
I particularly like the great introduction video using stunning SFX, featuring the German football players with Michael Ballack in the main role. I also liked the way new jersey is presented with Philipp Lahm, 360 degrees rotation to see the jersey from different angle with various close up.
The website also links to Facebook and to their Adidas Twitter page in German.
Check out the introduction video below, a few screenshots and experience the website here.
As I was checking out Ads of the World, one of my favourite blogs for their rich database of creatives, I came across this great new website D&AD Creative Sear.ch.
Creative Sear.ch is a kind of aggregate search engine which allows you to launch a search in the major UGC sites, Social networks and other major media sites.
I like the idea, but I also love the look and feel and the simplicity of use. According to the article written by Ivan from Ads of the World, the website has been created by three students from the Beckmans College of Design in Sweden: Peter Prinz, Kaspar Prinz and Philip Cristofor.
So with one search, the terms are searched through Wikipedia, Twitter, Google Images, Youtube, SoundCloud, Flickr, Blogs, Amazon… The great idea comes from the result page with a preview of the results in websites boxes which you can organise your way.
I guess, if you have ever worked on a creative campaign and you had to look online for ideas, designs, photos, this tool is a time saving solution… forget the 10 tabs open in your Firefox, only one and you get a very good preview of what’s available from all your favourites online destinations… with a very simple but cool experience … Congrats guys !!!
Peter, Kaspar and Philip are now looking for more exciting features and services… personally I would offer the possibility to select the sort of files you’re looking for: All, videos, pictures, music, articles … also maybe, there is a need to select the language of the search for written content.
Last, but not the least, if we could personalise our own search engine with our own selection of sites we want to launch the search in, that would be great… what do you think, any suggestions to our Swedish mates ???
The entire Australia has been concerned by the new name originally given to the new Vegemite product by Kraft Food. i-Snack 2.0 wasn’t successful at all, and every single TV shows across Australia didn’t forget to mention it accompanied by a thick layer of negative comments.
After all, Vegemite is the most Australian of all products, so Australians have their word on this !
The idea “i-Snack 2.0″ still comes from an Australian consumer as Kraft had originally organised a competition to involve consumers in naming their new baby… but the last word was wrongly given to Kraft and they decided very bad with “i-Snack 2.0″ ….
Learning from their mistakes, they finally decided to rename their new product, this time involving their consumers in taking the final call on the name they would like to see on the yellow pot. Australians could vote on the Vegemite website and the result is “Vegemite Cheesybite” with 36% of the votes.
The other names in competition were:
- “Vegemite Smooth” with 26% of the votes,
- “Vegemite Vegemate” with 20%,
- “Vegemite Snackmate” with 8%,
- “Vegemite Vegemild” with 7% and
- “Vegemite Creamymate” with 6% on a total of more than 30,000 voters.
After weeks of debate around that name, one thing is sure: the success of the buzz around the new Vegemite product.
I would be curious to know how many Australians don’t know that Vegemite has released a new product… I can tell you, not that many…. it was a dangerous game of branding which wasn’t so dangerous after all… Vegemite is still Australians’ biggest pride !!!
Axe, also called Lynx in various countries have always been pretty creative in their communication strategy. The message has been the same for years, use Axe/Lynx and you will attract the most stunning girls… the message is simple, can easily be duplicated into so many various creative ways and nothing better than using half naked stunning girls to attract attention from males !
In Montevideo, Uruguay, Axe have shown once more a great creativity… not really using a new message, but by bringing it to a new form of interacting with their target audience.
The agency, Lowe Ginkgo from Montevideo have launched a new campaign for their client with a double approach:
First, a mobile marketing campaign based on a half-naked stunning blonde incomplete print ad with the most “naughty parts” missing… and with a message: “to complete this ad send Axe to 2345 after 9pm”
Then, Axe send you back the complete ad as shown in the photo below.
The strategy also involved a street panel campaign. A photo of a half-naked stunning girl (again) is show in various street panels and other bus stops, but only the top half is visible during the day. At night the bottom half of the panel alights and reveals the complete ad… see below.
If you would like more stories from Axe/Lynx ads, follow their official blog.
