Axe Uruguay go creative for their new campaign in Montevideo
Axe, also called Lynx in various countries have always been pretty creative in their communication strategy. The message has been the same for years, use Axe/Lynx and you will attract the most stunning girls… the message is simple, can easily be duplicated into so many various creative ways and nothing better than using half naked [...]
Heroes of Sport and Business exclusive on evoTV
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From next Monday (September 28), evoTV, an online TV platform specialised in business and finance news will launch “Heroes of Sport and Business” a series of stories of some of Australia’s most successful people on and off the field, including ex-Wallabies Phil Kearns and Simon Poidevin, former AFL greats Jason Ball and Chris Langford [...]
A bit of creativity… in a coffee pot…
I just found on Adrants this very creative initiative from Cossette Atlantic in Halifax, Canada which I wanted to share.
Personally, I hate the coffee from McDonalds … well, unless the coffee at McDonalds in Canada is very different than the one served in Australia… which I start to believe seeing that ad… what a brilliant [...]
Statistics of Youtube users in Australia
Google Australia have released through their Youtube official channel, a video summarizing the result of their survey on Australian Youtube users, also called “Youtubers” – I’m not a big fan of the term though !
The video is very well done even if it looks very much like Google is trying here to advertise further Youtube [...]
Facebook add tags function in status bar
If you haven’t noticed yet, you can now add a tag in your status update on Facebook.
Following the success of the famous tags on Twitter, Facebook has now added the tag @ from the status bar.
When entering @ in your Facebook status bar, here is what you will see: “type the name of someone [...]
Print ads review – Guinness – Which one is your favourite?
As I was going through the latest print ads from Guinness, I wan once again impressed by the creativity of the design. For more than 70 years the brand has succeed in being consistent in creativity around the usual and so basic concept of a pint of Guinness…
I just wanted to share a few of [...]
Zuji, NO pants for NO booking fees
If you have had the chance of walking through Martin Place in Sydney this morning, you may have seen a few sexy girls with no pants on, and demonstrating with signs saying “No pants for no booking fees”…
It was a promotional operation for the travel website Zuji. The operation is simple, a few sexy girls [...]
DDB Brazil admitted producing video ad after first lying
DDB Brazil finally admitted producing the video ad after first lying about it. They had first said that they did not know who had created the ad, but they published yesterday on their website their apologies confirming that they had produced and released the print ad and the video ad… see below
DDB Brazil facing a tsunami of critics for their WWF ad
A highly controversial ad has been the center of attention of few bloggers on the web as being one of the worst ad ever created.
DDB Brazil has launched an ad locally in a Sao Paulo newspaper months ago. Later on this year the ad was presented amongst other projects within an award submission in New-York.
An [...]