Copenhagen summit – WWF Earth Hour iPhone Application

Today is the first day of the UN Conference about Global Warming in Copenhagen. This event has been very much discussed for a very long time and I wanted to congratulate WWF for their much appreciated initiative in launching a campaign dedicated to show to the world richest countries’ ministers and head of state how much people expect from this summit.

The Earth Hour campaign is based on the simple idea of giving the opportunity to people to vote for earth against global warming. This campaigns includes a various number of online tools you can use to have your say being heard by the decision makers currently meeting in Copenhagen. Whether you use a button, a banner a widget, a simple emoticon or even a poster, you are being given the opportunity to vote.

One of those tools is an iphone application which has been developed by Holler Sydney, my employer. The iphone app is based on the concept of the dynamo that creates green energy. Within the application, you have to turn the dynamo on the touch screen of your iphone and if you turn it fast enough you will be given the opportunity to send your vote to Copenhagen. You can even follow your vote traveling across the world till reaching Copenhagen. The app is free, simple to use, fun and very well done. If you have an iphone, just launch an app search with the name VOTE EARTH and you will find it.
Below is the video done by Holler to explain the thinking behind this app. Enjoy the video, and please spread this as wide as you can!

‘WWF Earth Hour iPhone Application’ by Holler from Mike Hill on Vimeo.