Grab Zizi

Going through this year winner at the Cannes Lions awards, a few campaigns particularly grabbed my attention… I’m sharing one today but more might come in the next few days…

I particularly liked the “Grab Zizi” campaign ran by TBWA Paris for Aides (the French charity association against Aids) for their rich media execution.
“Zizi” in French is the kid’s most used term for “penis”, the kind of word you would hear in the school yard but it’s also a very common term used by parents as it has something fun in its pronunciation and no one would perceive it as offensive.
This is exactly the way TBWA have executed the expandable banners, using some kind of drawing that animate on the page which reminds you the kind of page you used to write on at school.
Anyway, I will let you watch the video as I would not like to make that post offensive by starting some kind of descriptions when image can surely do better than my words can… check it out:

You can also play with “zizi” from the demo page.

TBWA and Aides won the Cannes Gold Lion in the category “Banners and other rich media”, so congratulation to them. If you want to check more of the creative campaigns who performed at the Cannes Lions this year, check the winner list.