About

Generation Advertising has been created by myself, Oliv, in July 2009. I’m the only editor of the blog… so far.

Why a blog ?

When I first decided to launch a blog, my main objective was to keep myself up to date about the new digital marketing techniques used all across the world.

Being an account director in digital marketing in France, UK and now in Australia, creative ideas, cool design and efficient digital campaigns have always been of huge interest to me … for the last 3 years, I also specialised my skills in web 2.0 marketing, so blogging became a natural way of sharing my interest to others…

Then another reason strengthened my will of creating this blog… When I left my job in UK, I traveled for 4 months in South America before landing in Australia at the worst time ever faced by the marketing industry in 50 years.

As I was facing my longest unemployment period ever, I realized the importance of advertising myself further on this tough market… Another thing I could do through the management of a blog… and this is why, my profile page, is dedicated to my background and my skills, a sort of resume.

But overall, I hope you will see that the main reason of creating this blog, is because I’ve got something to say… and hopefully on the most regular basis possible. So I hope you will enjoy reading me, and as I’m a new blogger, any suggestions to improve this blog will be much appreciated… it doesn’t mean I will apply them, but I will definitely read and consider them…

I currently work as an account director at Holler Sydney, however any ideas, views and opinions published in any pages of this blog are my own. They do not, in any way, reflect the opinion or views of my employer.

Oliv.

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