Great use of Youtube by Tipp-Ex
The latest campaign by Tipp-Ex is making great use of the Youtube interface by letting the actions being decided by the users. You will tell me this is not new and I agree, but what’s original is the use of the interface itself.
You start watching a video of 2 hunters camping when suddenly a bear [...]
Guinness TV Ad – Fortune favors the bold
Even if I usually prefer Guinness print ads than TV ads, I wanted to share the latest Guinness TV ad created by BBDO. The video shows the journey of a pint of Guinness across a suburb till a “bold” employee in a middle of a salary negotiation with his new boss…
Watch it below.
Axe Uruguay go creative for their new campaign in Montevideo
Axe, also called Lynx in various countries have always been pretty creative in their communication strategy. The message has been the same for years, use Axe/Lynx and you will attract the most stunning girls… the message is simple, can easily be duplicated into so many various creative ways and nothing better than using half naked [...]
DDB Brazil admitted producing video ad after first lying
DDB Brazil finally admitted producing the video ad after first lying about it. They had first said that they did not know who had created the ad, but they published yesterday on their website their apologies confirming that they had produced and released the print ad and the video ad… see below
DDB Brazil facing a tsunami of critics for their WWF ad
A highly controversial ad has been the center of attention of few bloggers on the web as being one of the worst ad ever created.
DDB Brazil has launched an ad locally in a Sao Paulo newspaper months ago. Later on this year the ad was presented amongst other projects within an award submission in New-York.
An [...]
CBS create the first video ad embeded in a print magazine
It’s been in the air for quite a long time but CBS and Pepsi will be the first to bring the video ad in a print magazine to life.
In September, 100,000 copies of the Time Warner Magazine will present a mobile phone screen size video ad which will start automatically as you flip the page. [...]