Great use of Youtube by Tipp-Ex
The latest campaign by Tipp-Ex is making great use of the Youtube interface by letting the actions being decided by the users. You will tell me this is not new and I agree, but what’s original is the use of the interface itself.
You start watching a video of 2 hunters camping when suddenly a bear [...]
Grab Zizi
Going through this year winner at the Cannes Lions awards, a few campaigns particularly grabbed my attention… I’m sharing one today but more might come in the next few days…
I particularly liked the “Grab Zizi” campaign ran by TBWA Paris for Aides (the French charity association against Aids) for their rich media execution.
“Zizi” in French [...]
Copenhagen summit – WWF Earth Hour iPhone Application
Today is the first day of the UN Conference about Global Warming in Copenhagen. This event has been very much discussed for a very long time and I wanted to congratulate WWF for their much appreciated initiative in launching a campaign dedicated to show to the world richest countries’ ministers and head of state how [...]
Guinness TV Ad – Fortune favors the bold
Even if I usually prefer Guinness print ads than TV ads, I wanted to share the latest Guinness TV ad created by BBDO. The video shows the journey of a pint of Guinness across a suburb till a “bold” employee in a middle of a salary negotiation with his new boss…
Watch it below.
Google Zeitgest 2009 results for Australia revealed
The annual Google Zeitgest report which reveals the latest results of Google Search Terms for 2009 is now available on Google Zeitgest.
Amazingly, Google is the 6th most popular search term in Google which doesn’t make any sense to me. If you are already on Google why are you looking for the Google ??? anyone can [...]
Adidas launch Teamgeist 2010 – very cool website !!!
Adidas have just launched a very cool website around the launch of the new German football jersey.
They have done an amazing work, stunning development and excellent script. The idea is about the “Mannschaft” (German football team) which has lost its identity and the only way to recover it is to win the 3 historic [...]
Looking for creative ? … D&AD Creative Sear.ch does it all !!!
As I was checking out Ads of the World, one of my favourite blogs for their rich database of creatives, I came across this great new website D&AD Creative Sear.ch.
Creative Sear.ch is a kind of aggregate search engine which allows you to launch a search in the major UGC sites, Social networks and other major [...]
Axe Uruguay go creative for their new campaign in Montevideo
Axe, also called Lynx in various countries have always been pretty creative in their communication strategy. The message has been the same for years, use Axe/Lynx and you will attract the most stunning girls… the message is simple, can easily be duplicated into so many various creative ways and nothing better than using half naked [...]
Statistics of Youtube users in Australia
Google Australia have released through their Youtube official channel, a video summarizing the result of their survey on Australian Youtube users, also called “Youtubers” – I’m not a big fan of the term though !
The video is very well done even if it looks very much like Google is trying here to advertise further Youtube [...]
Facebook add tags function in status bar
If you haven’t noticed yet, you can now add a tag in your status update on Facebook.
Following the success of the famous tags on Twitter, Facebook has now added the tag @ from the status bar.
When entering @ in your Facebook status bar, here is what you will see: “type the name of someone [...]